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Google Ads Training
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos
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What is Google ads Marketing?
Google Ads is Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
- Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
- Google Ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget.
What is Google Ads used for?
Google Ads allow you to advertise and promote your products and services when users search relevant keywords. When done right, it has the potential to turbo-charge leads and sales. Let’s take a look at what Google Ads are, how they work, and jump into the exact process you can use to set it up for your business today.
Are Google Ads free?
No, participation in AdSense is free. Even better, Google will pay you for clicks or impressions on the Google ads you’ll display on your site. For more details on the revenue you can generate with AdSense, read our entry on earning with AdSense. You may also wish to submit an application now.
TYPES OF GOOGLE ADS
Standard Text Ads
Standard text promotions used to be exceptionally fundamental, with a severe person limit and not much space to get innovative with copywriting or incorporate top watchwords for higher rankings. A couple of years prior, Google extended these promotions into what are presently called extended message advertisements (ETAs). ETAs offer space for up to three features and two portrayals, alongside “expansions” that permit you to add things like telephone numbers and valuable chances to connection to various pages of your site. ETAs are a time tested paid search strategy that all advertisers ought to consider.
Responsive Search Ads (RSAs)
Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads automatically tests different combinations and learns which combinations perform best.
Dynamic Search Ads are the easiest way to find customers searching on Google for precisely what you offer. Ideal for advertisers with a well-developed website or a large inventory, Dynamic Search Ads use your website content to target your ads and can help fill in the gaps of your keyword based campaigns. Dynamic Search Ad headlines and landing pages are also generated using content from your website, which keeps your ads relevant and saves you time. All you need to do is add a creative description. Without Dynamic Search Ads, even well-managed Google Ads accounts with many keywords can miss relevant searches, experience delays getting ads written for new products, or get out of sync with what’s actually available on advertisers’ websites.
An image ad consists of an image that you provide featuring information about your business, services, or products. When people click anywhere on your ad, they’ll be taken to your website. Image ads can appear on webpages and other places in the Display Network.
- Your image ad can use a static image, animated image, or a GIF, and can be in a range of sizes.
- To run an image ad, you create an image and upload the file to your Google Ads account. You can also use our free tool, the Ad Gallery, to create an image from our templates.
The app promotion ads are an enhancement to TrueView ads and send users directly to the appropriate app store to download. You can choose an ad format optimized for app promotion that displays the app name, icon, price and ratings next to the video ad and in the ad preview.
Video ad is a marketing strategy that implies using a short and informative video that promotes a product and occurs before, during, or after the main video. It helps tell the story, improve sales volume, create buzz, convey information in a short and interesting manner, and reach a wide audience.
A type of ad with information about a product such as an image, title, price, and link to your store. The product information is submitted through a linked Google Merchant Center account.
You can create these ads with Shopping campaigns, and the ads can appear on the Google Shopping property, Google Search, Google Images, and Google Search Partners.
Showcase Shopping Ads are a type of Shopping ad which allows sellers to add information about several related products. These ads are more likely to show when people search for more general terms rather than for a specific product.
Call ads are designed to encourage people to call your business, and can appear only on devices that make phone calls. When a potential customer clicks your ad, the ad places a call to you from their device.
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Become A Certified Professional
We offer a chunk of certificates including Google Adwords, Google Analytics, Hubspot and Digitalbrizz Online Training certificates to make you ready for job and increment.
PRACTICAL APPROACH
Practical Approach is an application process of aperson experience or idea as being more concerned with or relevant to practice than theory, or something theory or method which was made or developed by others in past by an examination or lesson of theories and procedures.
TRAINING MATERIALS
Training materials are a necessary part of any program or activity that involves knowledge acquisition and retention. The best approach to developing instructional materials is to start by examining the training plan and available resources.
JOB ORIANTED
By keeping in mind these things, we provide Job Guarantee courses at rajkot. We set criteria to require admission in our Job guarantee courses. Learn the talents which cause you to be job-ready. Become an Expert of the Industry Demanded Skills & sell your skills within the corporate sector.
INTERVIEW PREPARATION
We provides comprehensive job interview tips and advice to help you fully prepare for an all-important interview. Preparing for a job interview takes time, careful planning and thinking, so it is important to schedule in some preparation time, at least one week before the interview itself.
INTERNSHIP PROGRAM
We have separate Internship Programs for Final Year students and Trainee Professionals which includes projects under Certified Trainer guidance.It also includes Internship Completion Certificate.
COURSE BENEFITS
Covering up the course a person can easily crack an interview and can work on any real time projects as focus is more on practical training.An Industry Recognised Course Completion Certificate is a part program.
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