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Flipcart Marketing Training

 

Flipkart is an E-commerce website, founded by Sachin Bansal and Binny Bansal in 2007. When Flipkart was launched, initially the aim was to sell books before expanding into other product categories such as consumer electronics, fashion, home essentials & groceries, and lifestyle products.



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What is FlipCart Marketing?

Today, Flipkart is India’s largest online eCommerce website. Flipkart was started in 2007 and recently it achieved a fashion online retailer and e-commerce store, that is Myntra for $300 Million. In 2020, Flipkart is reporting revenue of Rs 34,610 crore which got raised from Rs 30,931 crore in 2019.

How does Flipcart do Marketing?

Flipkart relies heavily on influencer marketing and influencers to spread the word about their campaigns. The best part about this is that the message can be utilized both online and offline – making way for them to use it both for TV spots/billboards, as well as advertising online.

What is Flipcart Platform?

Flipkart, the most prominent eCommerce website in India and is empowering tons of Indian businesses to venture into the competitive online shopping industry. This multi-vendor website serves as the platform for vendors to display their product to the website’s visitors. … Portal lists merchants and their products to sell.

FLIPCART MARKETING MODELS

Flipkart Market Share

Existing India’s driving internet business stage, Walmart-possessed Flipkart has gone head to head with Amazon. Flipkart kept a 31.9% piece of the pie being the biggest web-based retailer in India as indicated by research done by Forrester by October 2020. Meanwhile, Amazon India is impressively behind in second, with a 31.2% piece of the pie. Be that as it may, in this last year, Flipkart saw a practically half expansion in new shoppers after the pandemic lockdown last year.

The stage likewise encountered a 35% development in locally available vendors during 2020, contrasted with the earlier year, as per the notification of the organization this all occurs because of internet business barges in the nation, albeit most of deals are as yet done disconnected.

Flipkart Products Offering

Next under the Business Model of Flipkart, we have its Product Offerings. Being India’s conspicuous internet business commercial center with in excess of 80 million items across 80+ classes. Flipkart is one of the main internet business locales which are online web-based interfaces in India. The organization has made an immense measure of consumer loyalty and dependability through its administrations to the clients like money down choices, quicker conveyance decisions, inordinate limits, merchandise exchanges, discount arrangements, and so on this multitude of conditions have coordinated to the example of overcoming adversity of Flipkart and the business is performing great in the market as of now.

Purchasers are equipped for getting any sort of item effectively from one entryway without many looking through issues; this organization offers various items into the classes making it advantageous for the client to get the item they need. Shop Flipkart for the items as electronic things like cell phones, PCs, tablets, and all adornments. Present day furniture like couch sets, closet, feasting tables, and machines that make your life advantageous like washing coordinating, blender processors, and every one of the things.

Flipkart Target Audience

Flipkart focuses on anyone who browses the internet and who does not have time for shopping. However, its target audience is spread over a variety of market sectors as customers from all family backgrounds can discover products and Flipkart has a target audience of  75% interest of its audience between the age group of 16 – 55. Individuals are looking for online shopping from home without getting outside.

So Flipkart expands its marketing strategies where the location does not matter at all and every location in the country deliveries are done. Flipkart originates higher through following smart marketing strategies to grab the interest of its audience who influence the purchasing power, to inspire that online shopping is beneficial than traditional shopping. 

 

Flipkart Funding and Investors

The new round of funding — by far the largest for any Indian startup — was led by GIC, Canada Pension Plan Investment Board (CPP Investments), SoftBank Vision Fund 2 and Walmart, along with investments from sovereign funds DisruptAD, Qatar Investment Authority, Khazanah Nasional Berhad, Tencent, Willoughby Capital.

Flipkart Competitor analysis

Flipkart is an online marketplace for electronics, books, music, and movies. Etsy. Etsy is an e-commerce company developing a smartphone application for buying and selling handmade and vintage items. Myntra. Myntra is a company that offers an e-commerce store for fashion and lifestyle products.

 

Ultimately, under the Business Model of Flipkart, we will handle its Competitor Analysis. The capability equals fundamentally with Amazon’s Indian auxiliary and the local opponent snap bargain. As of March 2017, Flipkart kept a 39.5% portion of the overall industry of India’s online business. Flipkart is broadly prevailing in the exchange of attire (a place that was reinforced by its acquisitions of Myntra and Jabong.com) and was communicated as being “endlessly neck” with Amazon in the size of hardware and cell phones.

Flipkart Brand Approval

Brand Approval in Flipkart Is Basically Flipkart verifies your documents and check whether you are genuine or not. They can also set a custom audit for verification so be careful while uploading documents.

  1. How To Apply For Brand Approval
  2. Resource: Brand Approval Process

 

Flipkart product Listing

Once you register as a Flipkart seller, the step is listing your products. This, in simple terms, is adding the products that you want to sell on the website. What is listing? It is one of the most important aspects of selling products online.

  1. How To Add Products In Flipkart
  2. Resource: Flipkart Product Listing

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PRACTICAL APPROACH

Practical Approach is an application process of aperson experience or idea as being more concerned with or relevant to practice than theory, or something theory or method which was made or developed by others in past by an examination or lesson of theories and procedures.

TRAINING MATERIALS

Training materials are a necessary part of any program or activity that involves knowledge acquisition and retention. The best approach to developing instructional materials is to start by examining the training plan and available resources.

JOB ORIANTED

By keeping in mind these things, we provide Job Guarantee courses at rajkot. We set criteria to require admission in our Job guarantee courses. Learn the talents which cause you to be job-ready. Become an Expert of the Industry Demanded Skills & sell your skills within the corporate sector.

INTERVIEW PREPARATION

We provides comprehensive job interview tips and advice to help you fully prepare for an all-important interview. Preparing for a job interview takes time, careful planning and thinking, so it is important to schedule in some preparation time, at least one week before the interview itself.

INTERNSHIP PROGRAM

We have separate Internship Programs for Final Year students and Trainee Professionals which includes projects under Certified Trainer guidance.It also includes Internship Completion Certificate.

COURSE BENEFITS

Covering up the course a person can easily crack an interview and can work on any real time projects as focus is more on practical training.An Industry Recognised Course Completion Certificate is a part program.

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